You Can’t Take Hope to the Bank
Remember ‘hope and change’? That might sound like a political statement, but it’s really just a statement about empty hope. It’s ok to have hope, but there needs to something of substance driving that...
View ArticleSmall Businesses Use Geosocial Apps to Attract, Engage Customers
Mama Louisa’s restaurant hardly looks like a testing ground for geosocial marketing. The Tucson, Ariz., family-owned Italian restaurant sits on a four-lane street across from a strip mall. Its...
View ArticleWhy It’s Time for Your Small Business to Try the iPad
The first time I saw Apple’s iPad in use by a small company — which happened to be a chocolatier at my local farmer’s market, which had one set up as an interactive catalog — it startled me. Wasn’t...
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Tips for Building a Successful Email Marketing Campaign
Email marketing is still one of the most widely used local business marketing strategies. That’s no surprise given how many benefits it has to offer. Email marketing allows for instant contact with...
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Referrals 101: Earning, Asking, and Receiving
Referrals are at the heart of increased growth for many local businesses. We count on people telling other people about our business, and the services we offer, to refer new business to us. But why do...
View ArticleUsing Web Analytics in Mobile Marketing
The increased capability of smartphones to browse online has presented an opportunity for marketers to guide offers to consumers on the go. How can a mobile measurement plan help your business? When...
View ArticleCongratulations — You’re Now a Manager. Here’s What NOT to Do
What happens in Vegas stays in Vegas. What a great marketing campaign. It is also a great management strategy. Company reorganizations are a reality in business today. The changes give new people...
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Edgy Ads Help Small Businesses Stand Out from the Crowd
There’s nothing new about edgy and unconventional advertising. For small businesses, though, the decision to adopt an off-kilter ad campaign represents a calculated risk. Given a tough business climate...
View ArticleHow to Prepare for Seasonal Marketing
It’s not uncommon to have a business that relies heavily on certain seasons for increased sales volume. For most retailers, and other industries such as travel, the December holiday season is a...
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The Absolutely Worst Marketing Campaigns of 2014
By Mark Ditteaux Imagination and a bold approach to marketing often result in a hike in sales and enhanced customer goodwill. But as the following examples illustrate, it’s critically important to...
View ArticleConfirmed: Social Media Has Major Impact on Local Business Search Engine...
We’ve been clear that social media has an impact on local business search engine marketing for some time now, but with social media still being a relatively new marketing tool in its infancy, how much...
View ArticleIncorporating Video as Part of Your Local Internet Marketing Campaign
We encourage our clients to implement and incorporate an online video strategy as part of their local Internet marketing campaign. With the number of online video viewers on the rise, there’s an...
View ArticleChief Marketing Officer Council Releases Report on 3 Keys to CMO Success
“With 50 percent of new marketing leaders hired to fix broken marketing organizations, how are these new corporate change agents going about the difficult and complex process of transforming global...
View ArticleCapture Value from Offline Advertising, Part 1: Creating the Ads
Many businesses are steadily increasing their investments in online advertising. And for many of the most successful campaigns, it is a combination of offline and online ads that ultimately creates...
View ArticleProfitable Growth 301 – Innovation
Profitable Growth 301 focuses on innovating in products and markets, and finalizing the Growth Plan so it can be executed and monitored systematically. Innovation is the third step in a four step...
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