We encourage our clients to implement and incorporate an online video strategy as part of their local Internet marketing campaign. With the number of online video viewers on the rise, there’s an opportunity to reach a large local client base when using the right video tools.
A report by eMarketer.com showed that the majority of businesspeople surveyed in October of 2010 by Forbes watched more online video than a year prior, and close to 60% said they chose to watch video before reading the text on the same webpage. In addition, of the executives surveyed, 75 percent said they watched videos on business website at least one time a week, and 50 percent do the same on YouTube.
These stats indeed support using video as part of your local internet marketing campaign, but we often get questions around how to use videos effectively for a business. Good question!
First, there’s a list of videos you can create as part of a strong local internet marketing campaign, including:
- How-to videos;
- Testimonials;
- Interviews that involve newsworthy content or expertise;
- “In action” videos of you or your employees on-the-job.
Next, it’s easy to incorporate videos into your everyday operations by:
- Enabling your staff with the right equipment, like a small flip camera to carry with them, or an office video camera to use as needed.
- Scripting your staff and making sure they understand the purpose of incorporating videos into their everyday jobs.
- Guiding the client for testimonials as far as what to say so they can repeat after you to eliminate any of those “camera shy” clients you may encounter.
- Creating an internal process for your company to aggregate everyone’s multimedia and post it on the Internet, such as a monthly or weekly meeting for everyone to share and provide the videos they have.
Finally, once you have the videos created, you want to post them throughout the web as part of your local internet marketing campaign to increase local search engine ranking and boost SEO, in addition to building brand awareness and credibility for your business. Sites to post to include:
- Your website;
- Your blog;
- Social media networks such as FaceBook;
- YouTube (and be sure to include GEO modifiers to boost local search engine rankings);
- You also want to post the link from YouTube via Twitter and all the sites listed above.
Creating online video as part of your local internet marketing campaign doesn’t need to be costly or difficult when using the information provided here. In addition, incorporating online video into your everyday operations is a great way to boost communication between your employees, customers and prospects.
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